We'd like you as a blogger to promote us

By Just Ajda - 19.1.18

Zadnje čase se mi je (pre)pogostokrat zgodilo, da me kontaktira podjetje, ki si želi sodelovanja z blogerjem. Super, fino. Seveda se lahko dogovorimo, dajte mi povedat, kaj točno bi želeli. In se začne...
Lately it has happened a lot. A company contacts me, because they want to collaborate with me. Okay, great. We can work something out, what do you want? And so it begins...

blogging-working-with-companies

"Mi prodajamo xxx izdelek za (ponavadi res ogromno) ceno. Vi bi naš izdelek promovirali, če bi kdo zaradi vas izdelek kupil, bi dobili provizijo. "
Ok, recimo, da razumem, sploh podjetja, ki se z blogerji komaj spoznavajo. Ni panike, če me izdelek res zanima ali vidim v sodelovanju nekaj zame. Ampak tukaj nastane problem! Ja, jaz objavljam mnenja o izdelkih in jih morem preizkusit. Fotografije na instagramu so moje, za kar spet POTREBUJEM IZDELEK! Scenarij gre lahko tukaj na več koncev.
We are selling our products that costs xxx (usually really high) euros. You'd promote our product on blog/social media and if someone would buy it because of you, you'd get provision."
Okay, this I can understand, especially from a company that hasn't worked with bloggers before. No problem, if a product is something that I'm interested in or I can see something in this cooperation for me. But here comes the problem! I post my opinion about products and that is why I need to test them. I post only my photos on instagram and, again, I NEED THE PRODUCT! From here it can go a few ways.

blogging-working-with-companies


KONEC ŠT.1:
Podjetje razume, kaj želim, mi pošlje izdelek in sodelujemo. Ampak taki ponavadi takšnega načina sodelovanja ne ponudijo.
ENDING #1:
Company understands what I mean, they send me the package and we start working together. But the ones that understad how blogging works, usually don't aproach with such a suggestion.

KONEC ŠT.2:
Če želite izdelek, dobite EKSKLUZIVNO kodo za 30% popust, s katerim lahko kupite željeni izdelek. Erm... Prosim, ne vem, če sem dobro razumela? Kupim naj izdelek, ker VI želite, da ga jaz promoviram? In ker ste dobre duše, mi ob tem ponujate popust? Haha, okej, probali pa ste. Nasvidenje!
ENDING #2:
If you want our product, we can offer you an EXCLUSIVE discount code for 30% discount which you can use to buy the product. Emm... Excusive me, did I understand you correctly? I am supposed to buy the product YOU wish for me to promote? And since you are such good people, I even get a slight discount? Haha, at least you tried. Bye!

KONEC ŠT.3:
Seveda, pošljemo vam paket v vrednosti [vstavi poljubno vrednost, ponavadi pa je nad 100€, čim več, da se ja super sliši], vi plačate samo pakiranje in stroške pošiljanja v vrednosti [cena, višja od nabavne vrednosti izdelkov]. A, bejž no? Jaz bom vam plačevala stroške, ker želite VI MENI izdelke poslat? Haha, tudi prav. Hvala lepa, nasvidenje!
ENDING #3:
Of course, you'll get our products in the following value[input the value, usually really high, well over 100€, so it can sound even better], all you have to pay is shipping and handling that costs [amount higher then the value they have to pay for the product]. Oh, really? I will pay your shipping, because YOU want to send ME some products? Haha, all right. ThankYouVeryMuch. Bye!

Dajmo se vsi skupaj nekaj zavedat. Večina blogerk in blogerjev, sploh v lepotnih vodah, ima doma vsaj ENO OMARO lepotnih izdelkov. Seveda jih še zmeraj kupujemo, ampak kupujemo izdelke, ki se nam zdijo zanimivi. In večina teh sploh nikoli ne bo prišla na blog! Da pa neko podjetje kontaktira blogerja in nato hoče, da blogerk opravi SVOJE DELO (torej, promovira artikel/podjetje/storitev) in na koncu še bloger PLAČA PODJETJU svoje delo, no tole je pa... zelo nesramno!
Let us all realize something. Most of bloggers, especially beauty, haveAT LEAST A CUPBOARD of beauty products at home. Of course we all still buy them, but we buy the ones we find interesting. And most of those never even get to be featured on the blog! For a company to contact the blogger and wants us to DO OUR JOB (=promoting the products/company/...) and in the end wants us to PAY THE COMPANY for what we did... We'll this is just plain rude!

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Pa dajmo malo obrnit scenarij. Pridete na razgovor za službo. Delo vas veseli, opravljate ga že zdaj, šef vam cel vesel razlaga, kaj vse morate storiti za podjetje, AMPAK na koncu meseca dobite račun za elektriko, vodo, papir in vse, kar ste na delovem mestu uporabljali, ČE pa boste dovolj uspešni pa dobite nekje enak znesek plačan nazaj. Kdo bi delal v takem podjetju?
Let's try a different scenario. You are offered a job. You like it, you are working similar stuff already, the boss is really enthusiastic and is explaining everything you should to for the company, BUT at the end of each month you'll get the bill for electricity, water, paper and everything you'll use at your work place. AND if you'll be successfull enough, you'll get payed approximatelly the same amount back. Would you work in a company like this?

Ne jezim se na podjetja, ki blogerjem ponujajo sodelovanja v obliki kompenzacije, s tem načeloma ni nič narobe, vsak se sam odloči, kdaj, in če sploh, zahtevat plačilo za svoje delo. Ampak ne pa mi razlagat, kako mora bloger vaše podjetje reklamirat, za vaše izdelke pa še plačat. Ne samo, da je to res nesramno, s tem podcenjujete naše delo.
I am not angry at comapneis that offer compensation to bloggers for their work, it's not wrong. Each person should decide for themselves what kind of payment they'd like to get. But don't come to me and start telling me how a blogger should promote your company for you and pay for your products in order to do so. It's not only rude, you are also underestimating our work.

Zato vsem soblogerkam in blogerjem (in vsem, ki razmišljate o tem, da bi to postali):
Dajmo se cenit in ne sprejemat takšnih in podobnih žaljivih ponudb. Vedet je treba, kdaj je NE pravi odgovor (in ga po potrebi tudi argumentirat!). Imejte radi sebe in svoje delo.

So, to all of my blogger colleagues (and to everyone thinking about becoming one):
Let's appreciate ourselves and not accept such and similar offensive offers. We should all know when it's time to say NO (and also argument our decision). Value yourself and your work.

Se vam zdi, da pretiravam? Jaz stojim za svojim mnenjem, bom pa vesela tudi vašega pogleda na to temo!
Do you think I am overreacting? I am standing behind what I say but I will be happy to hear your thoughts too!

Xoxo, A.

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1 komentarji

  1. Popolnoma se strinjam s teboj. Če lahko plačajo reklamo v tiskanih medijih z manjšo naklado kot je naše število sledilcev, potem imajo denar tudi za nas. Jaz osebno, nikoli, ampak res nikoli ne sprejmem takšnih poundb. Za eno objavo potrebujem 18 ur pisanja in urejanja + 5 ur za fotografiranje. Moj čas in mnenje sta dragocena. Vendar žal, dokler bodo blogerke in blogerji, ki sprejmejo kar koli, naše delo ne bo cenjeno tako kot objave v tiskanih medijih.
    Veronika
    https://brunettefromwallstreet.com

    OdgovoriIzbriši

Each and every comment is appreciated and read =) Spam links will be deleted.
Xoxo, A.

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